Digital Advertising Design
Digital
Displays
Advertising
A collection of digital display advertisements designed to promote Winix Air Purifiers across various audiences segments and campaign objectives.
MY ROLE:
Creative Direction,
Visual Design,
Messaging, Art Design
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DELIVERABLES:
Digital Display Ads,
Static Banners,
Campaign Variations
PROJECT OVERVIEW
These digital ads were created to support Winix marketing campaigns throughout seasonal pushes, product promotions, and brand awareness initiatives. Each ad is tailored to resonate with target audiences at different stages of the customer journey.
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AD CREATIVE THEMES
A diverse collection of static display ads crafted to address distinct messaging pillars and audience needs across the customer journey. Developed throughout my tenure at Winix, the suite spans both upper-funnel and lower-funnel creative, with a strategic emphasis on lower-funnel assets to drive website traffic and conversions. Concepts include targeted sales-event creative and thematic campaigns that highlight the specific lifestyle benefits Winix air purifiers deliver.
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Fitness & Wellness
Targeting individuals who take care to research better health and fitness overall.
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Spring Seasonal Allergies
Targeting those with allergies and sensitivity to spring.
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Indoor Smoke
Targeting indoor smokers who prefer the environment around them to stay clean.
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Health/Air Sensitivity
Targeting those who have certain sensitivities to air.
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Pet Lovers
Targeting pet owners who prioritize their air as much as their pets.
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Holiday Sale
Showcasing the Winix holiday sale to that that are wanting to give the gift of clean air.
