PRODUCT LAUNCH

Winix T500

Product

Launch

A multi-channel launch campaign for the T5-00 Air Purifier, featuring video content, product messaging, and web e-commerce product feature images.

MY ROLE:
Creative Direction,
Video Production,
Web Content Design

DELIVERABLES:
Launch Video, Product Photography,
Web Content, Feature Messaging

For multiple product launches, including the 5520, 5530, T500, C710, and the AT40 Air Purifiers, I was involved in the creative direction and production oversight of feature-focused marketing videos designed to support digital campaigns and sales initiatives..

I guided the creative strategy and execution pipeline. I developed scripts, defined the visual direction, and ensured each video aligned with brand standards and accurately portrayed the product.

I was tasked with creation of feature content once completed, while animation production was executed by an external motion studio.

REFERENCES AND GREYSCALE

I collaborated closely with the production team throughout the process—providing assets, guiding stylistic decisions, and managing iterative feedback rounds. My role focused on maintaining accuracy in product representation, refining messaging clarity, and ensuring a high-quality output.

Reference frames provided before the start of the project to guide the creative process.

First Round Revisions

Still frame mockup from provided references and framing

Let's Breathe Together

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Let's Breathe Together 〰️

CONCEPT STILL FRAME

The final deliverables were polished product launch videos used across digital marketing channels to communicate key features and drive product awareness.

Video Progress Pictures

Second Round Revisions

Final Round Revisions

T500 Air Purifier

Product Launch Video

LAUNCH VIDEO

The goal of the project was to create a packaging that only protects the product but stands out in a retail environment. This packaging was to be used for our new product line, The C710 Air Purifier, to be featured at Costco Wholesale Warehouses.

STYLEFRAMES & MOODBOARD

REVISION ROUNDS

1 - After receiving the Product Launch video, I’ll create the feature web content so video and feature content go
live together. Coordinating timing ensures consistent messaging, synced visuals, and complete product info.

2 - I’ll extract benefits, specs, and CTAs from the video, adapt them into SEO-friendly headings and descriptions, and format media and copy for desktop and mobile.

3 - Delivering both fast reduces time-to-market and provides a cohesive shopping experience that supports conversions.

Product Web Feature Content

T500 Featured Content

Each product must show AHAM verified square foot coverage along with maximum room size coverage. Being extra mindful to include product testing numbers to verify the claim.
Showcasing product smart app compatibility. Preparing the lifestyle along with correct smart app information.
Breaking down filtration stages and their
descriptions for easier consumer digestion.
Showcasing the locations of smart sensor locations
along with breakdown of air quality rings.
To build further trust with consumers, it’s important
to showcase the qualification of a product.
An important feature of home important products is its sleep mode, which is showcased here by the dimming of the control panel.
Winix has their own trademarked PlasmaWave® technology which becomes an important feature to showcase.