PRODUCT LAUNCH

Winix

Product

Launches

A multi-channel launch campaign for the T5-00 Air Purifier, featuring video content, product messaging, and web e-commerce product feature images.

MY ROLE:
Creative Direction,
Video Production,
Web Content Design

DELIVERABLES:
Launch Video, Product Photography,
Web Content, Feature Messaging

Led creative direction and production for feature-led video campaigns across multiple launches — T500, 5520, 5530, C710 and AT40 Air Purifiers.

Crafted scripts, defined visual style, and enforced brand-aligned execution to ensure each video showcased product features clearly and impactfully.

Managed the end-to-end content pipeline: creative strategy, production oversight, and final feature content delivery, with animation produced by an external motion studio.

REFERENCES AND GREYSCALE

T500 Product Launch Video

I collaborated closely with the production team throughout the process—providing assets, guiding stylistic decisions, and managing iterative feedback rounds. My role focused on maintaining accuracy in product representation, refining messaging clarity, and ensuring a high-quality output.

Reference frames provided before the start of the project to guide the creative process.

First Round Revisions

Still frame mockup from provided references and framing

Let's Breathe Together

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Let's Breathe Together 〰️

CONCEPT STILL FRAME

The final deliverables were polished product launch videos used across digital marketing channels to communicate key features and drive product awareness.

Video Progress Pictures

Second Round Revisions

Final Round Revisions

Product Launch Video

LAUNCH VIDEO

These launch videos are created with the help of a third party studio who are supplied with a script, storyboard, and visual direction.

Throughout the creation process I was heavily involved in guiding the production team in the sense of accurate product portrayal and brand identity.

STYLEFRAMES & MOODBOARD

REVISION ROUNDS

1 - After receiving the Product Launch video, I’ll create the feature web content so video and feature content go
live together. Coordinating timing ensures consistent messaging, synced visuals, and complete product info.

2 - I’ll extract benefits, specs, and CTAs from the video, adapt them into SEO-friendly headings and descriptions, and format media and copy for desktop and mobile.

3 - Delivering both fast reduces time-to-market and provides a cohesive shopping experience that supports conversions.

Product Web Feature Content

T500 Feature Content

Each product must show AHAM verified square foot coverage along with maximum room size coverage. Being extra mindful to include product testing numbers to verify the claim.
Showcasing product smart app compatibility. Preparing the lifestyle along with correct smart app information.
Breaking down filtration stages and their
descriptions for easier consumer digestion.
Showcasing the locations of smart sensor locations
along with breakdown of air quality rings.
To build further trust with consumers, it’s important
to showcase the qualification of a product.
An important feature of home important products is its sleep mode, which is showcased here by the dimming of the control panel.
Winix has their own trademarked PlasmaWave® technology which becomes an important feature to showcase.